Trade in now – secure your Pan America & claim your bonus!
Whether you already ride a Pan America or come from another brand – now’s the perfect time for your upgrade:

★ €3,000 trade-in bonus for your Pan America (model year 2023 or older) when you switch to a new 2025 Pan America 1250 Special or 1250 ST.

★ €2,000 trade-in bonus for your current non-Harley bike – any brand, any model – when you move up to a brand-new 2025 Pan America 1250 Special or 1250 ST.

Available for a limited time only and exclusively for new bikes (no demo models).
Make the switch now – and kick off your next adventure with extra power and a cash bonus!

We want you! We are looking for new colleagues (m/f/d) for our Harley-Davidson stores in Ulm, Munich, Augsburg & Rosenheim.

Get started – with an extra dose of adrenaline! Experience the legend of Harley-Davidson now with your free test ride.

In 2025, fresh colors, powerful design and authentic Harley feeling are waiting for you. Just hop on, ride off and experience it for yourself.